Anne Knock

The Knock-On Effect… pun intended.

It seems apt, the knock-on effect is described as something that causes other things to happen. These ‘other things’ can be expected or unexpected. The device known as Newton’s cradle offers a predictable knock-on effect. A ball swings in at one end, and something to do with momentum and energy causes the ball at the other end to swing out. It’s a metaphor for a simple cause and effect decision-making process, those actions that produce an anticipated outcome.

The knock-on effect can be both predictable and surprising.

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